The remainder of that nursery rhyme talks about a baker man, baking a cake as fast as he can. Well, I know how that baker man feels. In our kitchen, we were two baker girls, going as fast as we could to get our menu prepared for ThreeThousand's Laneway Market at the Laneway Festival on January 30. This post has taken a little while to come. Mostly because I was still reeling from the flying flour, flicking butter and lines of people waiting to pay good money for our baked goods.
What started as an eye-opening trip to Costco, ended with a beautiful looking stall, a table full of baked items made from our own hands, and an eventual sell-out, two hours before the market closed for the day. Success, down to which I put our professional signage (thanks to a designer friend, and matching decor. We looked like we had done it all before, even though inside, we were running on instinct and adrenaline rather than experience. The biggest seller was our mint-choc brownies (or Brownzillas, as we called them on the day, an ode to Bridezilla who were playing the festival). The secret to these delicious treats is to use almond meal instead of flour. And a mixture of dark chocolate and mint chip milk chocolate. What results is an incredibly moist and minty chocolate indulgence. Gluten-free too! Just find any brownie recipe and make those adjustments to reap the reward.
I look back on the day with fondness. It was fun. Sitting there, one hand gloved for food hygiene's sake, other hand poised to take people's money, we didn't expect our stall to be so popular. But it was, and we fed on the compliments that ensued as patrons bit into their purchases before they'd even left our table. The free mini donuts was an extra incentive (we called them Dirty Free donuts... after the Dirty Three... see what we've done there?!). But 12 and 36 hours earlier, things were not so easy-going. Baking partner Penny and I didn't trust our respective kitchens (and ovens), so we trotted off to our mothers' homes instead. Penny's first. Her mum floated around the kitchen, interested in what we were doing, wanting to chat about work and boys as we tried to measure cups of flour, tablespoons of lemond and grams of sugar. So we sat her down with a plate of peanuts to shell as we got on with lemon slices and nutty biscuits. Quiches, brownies, lemon slice and nutties complete after a few hours of solid toil, we headed home. I took corners like an 80-year-old with severe anxiety so as not to disturb the baked beauties on the drive home. Night two at my mum's. Her housemate (is it a little wrong to call 56-year-old friends sharing a house, housemates?) and housemate's boyfriend (again, is it wrong to refer to girlfriends and boyfriends when they've been through menopause?) were hovering with intensity, asking question after question, offering advice (that we didn't want nor take) and angling for taste-tests. So, we gave them a burnt pastry and sent them off to drink a bottle of wine and fall asleep in a drunken pastry stupor. My Mum passed on her recipe for delicious, tried-and-true club sandwiches (we decided would be called Eddy Club Sandwich Ring for the day), we finished our pastries and blueberry muffins (that were delicious, thanks to the addition of sour cream in the recipe), and headed home – exhausted, and over the sight of flour and sugar. But done, and ready for the day ahead.




As I said, we sold out, the crowd open and appreciative of homemade goods. We would not have been so successful had we been sitting at the Big Day Out or Good Vibrations. I think we may have ended up in the middle of a 'keepings off' game with blueberry muffins, or a utensil fight with our tongs and spatulas. But at the Laneway Fest we found a polite and discerning crowd, preferring to pay $5 for home-made spanakopita than a greasy burger, or bucket of chips and sauce. And for that we are grateful. It made the shopping trip to Costco seem worth it.



Melbourne has a plethora of markets at which ordinary people (like us) can try their hand at selling home-made goods. Whether it be food, clothing, badges, art or the like. Here are a few less intimidating ones to get started (don't get drowned out in the Rose St Artist Market or St Kilda Esplanade Market before you've established your product and brand!):
Blackbird summer market, Fitzroy Indoor at Newtown Worker's Club. An intimate setting that won't be affected by the weather.
Fitzroy market A new community market looking for stallholders.
Craft Hatch Become a member of Craft Victoria, and enjoy their support, as well as their incubator market in the heart of the city.
Sisters' market in the Brunswick Town Hall.
Thread Den's North Melbourne Market Relatively new, but has been so popular it is now a permanent, regular event.
If you have any more suggestions, please comment.
Happy baking, crafting, buying or selling!
LL x